Traza Team
TRAZA is an employee-owned company with extensive experience in social and environmental research and public policy consulting. TRAZA’s role in the Urbreath project focuses on planning and implementing the co-creation process to define the vision and strategic project in the Madrid city pilot. To this end, under the leadership of the City Council, TRAZA will bring to the Madrid cluster its expertise in social research and multi-stakeholder participation processes. The interests of different stakeholders will be discussed and the public purpose will be defined, with input from local government officials and technicians, the scientific community, citizens' organisations and neighbours.
TRAZA considers the Urbreath project to be an opportunity to leverage public learning and leadership to address challenges such as social fragmentation, urban inequalities and weakening institutions dealing with climate change. In particular, TRAZA expects the Urbreath project to generate shared learning about the way we imagine, practise, and evaluate public action regarding climate adaptation and urban regeneration.
The Urbreath project could delve deeper into perceptions of "Nature-Based Solutions" as defined technical solutions to socially undefined problems. The climate challenge represents a broad consensus among scientists and most European public administrations. However, it remains a distant problem for many citizens, even though the changes are of such magnitude that they require the involvement of a wide range of actors in a multitude of everyday actions and activities. An essential Urbreath contribution could come from applied social research in urban regeneration projects that help to understand social positions in real urban adaptation interventions.